Irving have updated the packaging for the complete range of John lewis own brand toys. Working across seven categories from Pre-school through to Games, we have created a clean, simple design which focuses on the key attributes and values of each product category and age group. For pre-school we collaborated with Monotype to develop a bespoke rounded version of Gill Sans for John Lewis.

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John Lewis Everyday own brand tableware John Lewis Premium own brand tableware Queensbury Hunt for John Lewis